The online marketplace advantage : sell more, scale faster, and create a world-class digital customer experience / Philippe Corrot and Adrien Nussenbaum.

By:

Corrot, Philippe

Contributor(s):

Nussenbaum, Adrien [author.]

Material type: Text

TextPublisher: Hoboken, New Jersey : Wiley, [2023]Description: xxiv, 199 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119864745
1119864747

Subject(s):

Electronic commerce

Summary: "Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. The Online Marketplace Advantage breaks that monopoly on technology and gives B2B and B2C businesses the tools and know-how they need to create enterprise platforms and compete with the Amazon machine. Readers will understand their marketplace business case and operations strategy, learn the components necessary for their success, and receive a playbook for implementation within a quarter. They'll learn execution and change management best practices from Mirakl partners in the field, and receive resources for onboarding third party sellers and logistics partners. And they'll have access to Mirakl's proprietary research, including its Enterprise Marketplace Index and Enterprise Marketplace Seller Report, and case studies from global leaders."-- Provided by publisher.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Adult Book	Phillipsburg Free Public Library	Adult Non-Fiction	New Books	658.872 COR	Available		36748002535419

Total holds: 0

Enhanced descriptions from Syndetics:

Revolutionize your business with the power of marketplaces

In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience , the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.

Through dozens of case studies, real-word examples, and proprietary marketplace research you'll learn:

How to turn the marketplace model into your business' competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers

With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth - permanently.

Includes index.

"Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. The Online Marketplace Advantage breaks that monopoly on technology and gives B2B and B2C businesses the tools and know-how they need to create enterprise platforms and compete with the Amazon machine. Readers will understand their marketplace business case and operations strategy, learn the components necessary for their success, and receive a playbook for implementation within a quarter. They'll learn execution and change management best practices from Mirakl partners in the field, and receive resources for onboarding third party sellers and logistics partners. And they'll have access to Mirakl's proprietary research, including its Enterprise Marketplace Index and Enterprise Marketplace Seller Report, and case studies from global leaders."-- Provided by publisher.

Table of contents provided by Syndetics

Introduction: The Marketplace Imperative (ix)
Chapter 1 Our Marketplace Discovery (1)
Chapter 2 Defining the Marketplace Opportunity for Retail (19)
Chapter 3 The Marketplace Revolution Comes to B2B (37)
Chapter 4 Designing Your Marketplace Strategy for Maximum Impact (59)
Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond (95)
Chapter 6 Feeding the Flywheel - Scaling Your Marketplace (117)
Conclusion: The Marketplace Revolution Rolls On (167)
Acknowledgments (177)
Author Bios (181)
Index (185)